Personalised learning experiences for students in each classroom
ClassKlap is a business to business to consumer (b2b2c), SaaS offering for schools
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Helps teachers manage learning inside classrooms, create and follow lesson plans, give & track homework, communicate & share securely with parents
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Empowers parents to peek inside the classroom, follow & engage meaningfully in their child's school journey
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Gives school principals + administrators the power of data to manage learning, staffing, operations, finances and communicate securely with all stakeholders
The ClassKlap ecosystem. Kiddoscope an android & iOS app for parents & kids, Class Pulse - a tablet based teacher companion, and School Hub; a progressive web app for school administrators.
My role and activities
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Zero to One digital product/service offering. Shepherding complete UX strategy & implementation from 60 schools to 800+ schools/850k students. Conceptualizing, planning, research, implementation and commercialization of the entire digital technology platform.
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Drove & managed rebranding and identity from IMAX to ClassKlap.
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Service & product roadmap development, management, and sprint planning.
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Hired & manged design team, dotted line manager for development team.
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Conducted & owned research at all stages, discovery, concept validation, MVP testing, implementation & rollout.
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Tracked & managed implementation experience, utilization and customer satisfaction rates, working closely with field sales teams, customer ops and training teams to ensure service processes worked well for internal teams as well.
An explainer video produced to explain ClassKlap (rebranded from IMAX Program)
Ecosystem of enabling apps
UX research led service design. Hands on UX roadmap development, requirements definition, conceptualization, UX design, testing and creative direction for visual design.
Multi-platform via iOS, android and PWA.
Data driving conversations & connections
Bringing everyone along with tools that helped stakeholders accomplish goals and get to the joy of learning, without the drag of administrative work.
From school year to day in classroom, mapping for activities & data
A detailed walk-through of all activities that would take place during a school year, and within a day inside a classroom. This helped spot and develop each digital touchpoint and the physical activities + data needed to support it.
Mapping the service to build the service, repeat.
Various stages of the service map and versions. Some customer facing, some to streamline internal service operations. The sheer act of mapping, really helped visualise, identify and develop our internal processes and tools, aside from its value in developing the school, teachers and student facing touchpoints and experiences.
The organization is the product/offering
Internal tools are as important as customer facing touchpoints. The service blueprints and maps helped spot opportunities & develop several internal tools that helped our teams from sales, customer operations, delivery & logistics to customer care, deliver a great experience throughout the school year.
